Organizational Effectiveness
Strengthen the systems, culture, communication, and alignment that help organizations thrive.
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Since 2016 Leadership &
Human Potential Advisory
Human
Potential,
Human
Potential,
Fully
Realized.
Winning Within & Associates partners with organizations, leaders, workforces, and communities to strengthen the people behind the mission and help them thrive.
Trusted by Organizations, Universities & Community Leaders
440+clients partnered with across sectors since 2016
184+team sessions designed and facilitated
4.9out of 5 average client rating across engagements since 2016
The Point of View
The Belief Underneath the Work
Winning Within & Associates was founded in Kansas City in 2016 by Dr. A'Yanna Webster, who leads the firm as Founder and Principal alongside a trusted network of consulting associates and subject-matter experts. She is a certified CliftonStrengths coach, and the work she designs runs from executive teams and boards to first-year college students.
The quality of what we build is inseparable from the quality, capacity, and consciousness of the people building it.
Dr. A'Yanna Webster Founder and Principal, Winning Within & Associates
How We Serve
One Firm. Four Ways to Strengthen Human Potential.
Winning Within & Associates organizes every engagement inside one of four pillars: organizational effectiveness, leadership development, the Learning Institute, and conversations and convenings. Each strengthens a different layer of the same ecosystem.
Leadership Development
Develop self-aware, intentional leaders and aligned leadership teams through certified coaching and facilitated team work.
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Build the skills and capacity of employees, supervisors, teams, and students through accessible learning and coaching.
Explore the Learning InstituteConversations & Convenings
Convene the conversations that deepen understanding, strengthen connection, and lead to meaningful action.
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Start Where You Are
Enter Through What You Carry
Winning Within & Associates meets each client at the level they lead from, whether that is a whole organization, a leadership team, a workforce in need of learning, or a personal season of growth.
Signature Offerings
Experiences People Ask for by Name
Winning Within & Associates runs four named programs inside its four pillars: The Freshman Advantage™, CliftonStrengths coaching, SURROUNDED™, and Winning Within Dialogues.
Learning Institute
The Freshman Advantage™
A student success and human potential program that pairs CliftonStrengths discovery with coaching and workshops for first-year college students, so the habits formed early carry through the rest of the degree.
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CliftonStrengths
Certified strengths coaching and facilitated sessions that help leaders, teams, employees, and students name what they are naturally best at and build on it.
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SURROUNDED™
A curated signature convening built around wisdom, connection, and milestone moments, where honest conversation, shared reflection, and meaningful celebration sit together.
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Winning Within Dialogues
Public and community conversations, facilitated rather than staged, around the issues shaping how people live, lead, and grow.
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In Their Words
What Leaders Say About the Work
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★★★★★
The coaching sessions transformed the way our leadership team communicates and leads. We saw immediate results.
JM
Jordan M.Director of Human Resources
“
★★★★★
The Culture & Inclusion workshop helped us build a more respectful and engaged workplace. Truly eye-opening.
LS
LaToya S.Program Manager
Every Meaningful Change Begins With a Conversation
Winning Within & Associates starts every engagement with a conversation, not a proposal. Tell us about your organization, your team, or the season you are in. We will listen first, then find the right way to serve you.