Winning Within & Associates

00 The Firm

Human Potential,
Fully Realized.

Winning Within & Associates partners with organizations, leaders, workforces and communities to strengthen the people behind the mission and help them thrive.

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Trusted by Organizations, Universities and Community Leaders

American Heart Association Gallup Boys & Girls Clubs of Greater Kansas City United Way of Greater Kansas City YMCA Girl Scouts University of Missouri-Kansas City Truman Medical Centers City of Kansas City, Missouri Nonprofit Connect Swope Health Metropolitan Community College

American Heart AssociationGallupBoys & Girls Clubs of Greater Kansas CityUnited Way of Greater Kansas CityYMCAGirl ScoutsMary KayMiss AmericaUniversity of Missouri-Kansas CityHuston-Tillotson UniversityTruman Medical CentersCity of Kansas City, MissouriNonprofit ConnectSkillPathSwope HealthBaker UniversityPark UniversityMetropolitan Community CollegeUniversity of Saint MaryKansas City Parks & RecreationKansas City Kansas Public SchoolsBenedictine College

01 The Belief

The Belief Underneath the Work

Winning Within & Associates was founded in Kansas City in 2016 by Dr. A'Yanna Webster, after meeting the same truth in boardrooms, classrooms and community rooms. Every organization is a group of people first.

Sustainable change begins within people, is reinforced through relationships and leadership, and is made durable through organizational systems and culture. That sequence is why the firm partners with a client for the long term instead of arriving for a day, and why every engagement starts by understanding what is actually happening before anything gets designed.

Dr. Webster leads the work as Founder and Principal, alongside a trusted network of consulting associates and subject matter experts. She is a certified CliftonStrengths coach, and the work she designs runs from executive teams and boards to first year college students. Meet Dr. A'Yanna Webster

The Room · Where the Work Begins

02 The Four Pillars

One Firm. Four Ways to Strengthen Human Potential.

01 Organizational Effectiveness Long term consulting and advisory partnership that strengthens the systems, culture, communication and alignment an organization runs on. This is ongoing work with the leaders responsible for people, not a session on the calendar. Explore Pillar 01 02 Leadership Development Certified CliftonStrengths coaching, executive coaching and facilitated leadership team work, so leaders lead from what is strongest in them and their teams stay aligned when the pressure rises. Explore Pillar 02 03 Learning Institute Learning infrastructure your people can actually reach. Nonprofit Workforce Learning is the flagship, alongside Student Success and Human Potential, home of The Freshman Advantage, and Small Business Workforce Learning. Explore Pillar 03 04 Conversations & Convenings Dialogue designed to move people. Winning Within Dialogues, Circles, SURROUNDED, and the couples and community conversations that grow out of them. Explore Pillar 04

A Firm Built on One Belief

Strengthening the People Behind the Mission

Every organization is a group of people first. Winning Within partners with the leaders responsible for those people, and stays long enough for the change to hold.

See How We Partner

03 The Work In Practice

Experiences People Ask for by Name

The Freshman Advantage™

A student success and human potential experience that pairs CliftonStrengths discovery with coaching for first year college students, so the habits formed early carry through the rest of the degree.

Exhibit 03A · Learning Institute

CliftonStrengths Coaching

Certified strengths coaching and facilitated sessions that help leaders, teams, employees and students name what they are naturally best at and build on it.

Exhibit 03B · Leadership Development

SURROUNDED™

A curated signature convening built around wisdom, connection and milestone moments, where honest conversation, shared reflection and meaningful celebration sit together.

Exhibit 03C · Conversations & Convenings

Winning Within Dialogues

Public and community conversations, facilitated rather than staged, around the issues shaping how people live, lead and grow.

Exhibit 03D · Conversations & Convenings

04 The Record

What the Work Has Added Up To

440+ Clients Served Organizations, leaders and communities partnered with since 2016.
184+ Team Sessions Designed and facilitated.
4.9 / 5 Average Rating Across engagements.
2016 Founded Kansas City, serving nationally.

05 Who We Serve

What One Leader Said About the Work

The coaching sessions transformed the way our leadership team communicates and leads. We saw immediate results.

Jordan M. Director of Human Resources

Enter Through What You Carry

Leaders arrive carrying different things. A director carrying a team that has stopped talking. A nonprofit carrying a workforce it cannot afford to lose. Start where you actually are.

01 I Lead an Organization Organizational Effectiveness 02 I Develop Leaders Leadership Development 03 I Am Building My People Learning Institute 04 I Am Growing Personally Conversations & Convenings

06 Begin

The Next Step Is a Conversation

Tell us what you are carrying. We listen first, and we recommend a starting point only after we understand it. Dr. Webster reads every message personally, and replies usually come within two business days.

Start a Conversation
Winning Within & Associates, LLC 107 W 63rd St
Kansas City, MO 64113
1-816-343-8053
contact@winningwithin.com