Develop · Empower · Coach
Confident, diverse leaders standing together with purpose
Since 2016 Leadership & Culture Consulting

Empower the Winner in Your People

We help leaders and teams turn their strengths into measurable performance, through coaching, training, and culture that sticks.

★★★★★ 4.9/5 average rating
440+Clients served
184+Sessions delivered
75+Years of expertise
Scroll
Trusted By Corporate, Education & Community Leaders
American Heart Association Gallup Boys & Girls Clubs of Greater Kansas City United Way of Greater Kansas City YMCA Girl Scouts Mary Kay Miss America University of Missouri-Kansas City Huston-Tillotson University Truman Medical Centers City of Kansas City, Missouri Nonprofit Connect SkillPath Swope Health Baker University Park University Metropolitan Community College University of Saint Mary Kansas City Parks & Recreation Kansas City Kansas Public Schools Benedictine College
Our Mission

To Lead Globally in Empowerment

We help people and organizations discover and apply their strengths for meaningful success and impact. Everything we do runs on three commitments.

01

Develop

We build self-aware leaders and capable teams with assessments, coaching frameworks, and training grounded in behavioral science.

02

Empower

We hand your people the language, tools, and confidence to own their growth, so momentum outlasts the engagement.

03

Coach

We stay in the work with accountability-based coaching that turns insight into habits and habits into results.

Winning Within & Associates team collaborating in a workshop
2016 Empowering leaders since
Who We Are

A Consultancy Built to Unlock Human Potential

Winning Within & Associates is a Kansas City firm of executive advisors, leadership coaches, and culture consultants. We partner with corporate, educational, and faith-based organizations to reshape culture and grow the people inside it.

  • Over 75 years of combined leadership and organizational expertise
  • Certified CliftonStrengths coaches and behavior-based practitioners
  • 440+ clients served across corporate, education, and community
AW
Dr. A'Yanna Webster Principal & Founder · Executive Advisor & Performance Coach
What We Do

Services That Grow People and Performance

Five ways we help your organization win, from the boardroom to the front line. Every engagement is tailored to your team and your goals.

Consulting & Organizational Strategy

Diagnose what's holding your culture back and build the plan to change it.

  • Team & Culture Assessments
  • Strategic Planning & Goal Setting
  • Change Management
  • Employee Experience Audits

Coaching & Strengths Development

One-on-one and team coaching that builds on what your people do best.

  • Executive & Leadership Coaching
  • CliftonStrengths Consulting
  • Team Coaching & Talent Development
  • Accountability-Based Framework

Training & Professional Development

Interactive, gamified learning that sticks long after the session ends.

  • Communication & Collaboration
  • Conflict Resolution & EQ
  • Leadership & Adaptability
  • Custom Workshop Design

Inspirational Keynote Speaking

Story-driven talks that move a room and send people home changed.

  • Custom Topics for Events
  • Motivational & Interactive
  • Corporate, Education & Faith
  • Conference & Retreat Ready

Culture & Inclusion Programs

Build workplaces where every person belongs and contributes fully.

  • Listening Sessions
  • Empathy & Belonging Workshops
  • Culture Assessments
  • Strategies for Diverse Teams

Not Sure Where to Start?

Book a free discovery call and we'll help you find the right entry point for your team.

Book a Discovery Call
Our Approach

A Clear Path From Insight to Impact

We don't drop a report and disappear. We walk the full arc with you, from first conversation to lasting change.

1

Discover

We listen. Assessments, interviews, and strengths data reveal where your team is today and what's getting in the way.

2

Design

We build a tailored plan, choosing the right mix of coaching, training, and consulting for your goals and budget.

3

Deliver

We facilitate the work, engaging, interactive, and grounded in behavior change, not death by slideshow.

4

Sustain

We stay close with accountability coaching so new habits hold and results compound over time.

A keynote speaker on a spotlit stage before an engaged audience
Keynote Speaking

Bring the Winner-Within Message to Your Stage

Dr. A'Yanna Webster delivers motivational, story-driven keynotes that leave audiences inspired and equipped, perfect for conferences, retreats, and leadership events.

Leadership & Empowerment Strengths in Action Belonging & Culture Faith-Based Events
The Results

Empowerment You Can Measure

4.9/5Average client rating across engagements
440+Clients served and empowered
184+Team sessions delivered
75+Years of combined expertise
In Their Words

What Leaders Say About Working With Us

★★★★★

The coaching sessions transformed the way our leadership team communicates and leads. We saw immediate results.

JM
Jordan M.Director of Human Resources
★★★★★

The Culture & Inclusion workshop helped us build a more respectful and engaged workplace. Truly eye-opening.

LS
LaToya S.Program Manager
Good Questions

Frequently Asked Questions

What does Winning Within & Associates do?+
We're a leadership and culture consultancy. We help people and organizations discover and apply their strengths through executive coaching, team training, keynote speaking, and CliftonStrengths-based consulting.
Where are you located and who do you serve?+
We're based at 107 W 63rd St, Kansas City, MO. We partner with corporate, educational, and faith-based organizations across the United States, both on-site and virtually.
What is CliftonStrengths coaching?+
CliftonStrengths (formerly StrengthsFinder) is a Gallup assessment that identifies a person's top talents. Our certified coaches use it to build self-aware leaders and teams that perform around what people naturally do best.
Do you offer keynote speaking?+
Yes. Dr. A'Yanna Webster delivers story-driven keynotes for corporate, educational, and faith-based events, with custom topics on leadership, empowerment, and belonging.
How do we get started?+
Book a free discovery call. We'll learn about your team and goals, then recommend the right mix of coaching, training, or consulting for your organization.

Ready to Empower the Winner in Your Organization?

Let's talk about where your team is and where you want it to be. Your first discovery call is free.

Get in Touch

Let's Start a Conversation

Visit Us

107 W 63rd St, Kansas City, MO 64113

Hours

Monday–Friday, 9:00 AM–5:00 PM CT

We'll reply within one business day. Your details stay private.

Thank You!

Your message is on its way. We'll be in touch within one business day.

Powered By Lyfework